More and more home improvement companies, including but not limited to roofers, home remodelers, plumbers, landscapers, electricians, HVAC contractors or basement waterproofing, are coming to realize the necessity of using powerful marketing ideas in order to get an edge over their competition and make their services known in the neighborhood, town, city or state they reside.
All home improvement contractors want and need to be exactly where their potential customers are. Obviously, potential customers are not on the moon or on other planets, but they spend a great deal of time on social networks, shopping or in front of the TV. Hence, the multitude of ways home improvement companies can promote themselves cannot be overstated.
If you are a business owner of a home remodeling agency, HVAC, roofing or plumbing business, just to name a few, you should use the best and most effective marketing tools in order to reach your potential customers and convince them not only to buy from you, but also to promote your business to their close friends for free. However, in order to get there from here, you need to start with the beginning.
Understand where your potential customers are
Almost everyone has a Facebook, Twitter, LinkedIn or Google+ account. Additionally, every single grown up has a cell phone (over 70% have smartphones or tablets). On top of all, over 85% Americans have access to the Internet and use it on a daily basis. Therefore, the most obvious place where you can find most of your potential customers is online. This includes social networks, blogs, forums, websites and landing pages.
Also, most of your potential customers have active lifestyles, with two jobs, three kids and many bills to pay. You might find them in their cars driving to work every single morning. You can also find them at the mall or at a nearby store.
Now that you know where your prospects can be found, it is time to discover how to reach them. Use the following 3 marketing strategies to generate more leads starting today.
1. Leverage the Marketing Potential of your Trailers and Trucks
Truck-side billboards and vehicle wraps are becoming increasingly popular all across the world. However, many home improvement companies are unaware of how to use their trucks and trailers to promote their brand. Take into account the following principles when designing your vehicle artwork:
– Use a unique, captivating title
– Use colored images which are straightforward and bold enough to entice your potential customers
– Make sure there is a clear call to action at the end
– Highlight the contact information
2. Introduce your Brand to the Neighborhood
Another effective marketing strategy you can employ is to search for homeowners in a neighborhood who have similar remodeling/repair needs. If you have a new customer in a neighborhood, hunt for new possibilities & opportunities by letting his neighbors know that you are in the area. Drive around with your truck wrapped in promotional messages, distribute flyers and give special offers to those who are curious.
Create, print and mail or distribute full-color, vibrant postcards to all the local prospects in the neighborhood. Tell them that you provide top-notch services at affordable prices and try to put an emphasis on what they will get out of this, not of what you have to offer.
3. Use the Immense Power of Mobile Advertising and Social Media Marketing (SMM)
You simply cannot ignore mobile marketing and social networks. There are over 1.6 billion mobile users (compared to 1.58 billion desktop based users) who access the Internet regularly. If they don’t find you there, it is as if you do not exist. What you need to do is to promote your business on Google+, optimize your website for mobile users, create a company page on Facebook, capitalize on the promotional tools offered by Twitter and create a landing page different than your website. Don’t forget to optimize your website in order to show up high in search rankings.