How do you advertise your business? Sure, you’ve got the cards, the yellow-page ads, some radio time, and maybe television ads or a billboard or two, but how effective are those in today’s internet-based economy? Don’t ditch the cards quite yet, but you may want to consider some more effective ways to advertise your business in a world woven in the Net. From cell phones to laptops; desktops to the XBox, our world is becoming more and more Internet-based. Most people rely on maps to new locations provided to them from an online resource such as Google or Yahoo maps. Where do you think they get those new business addresses? If you fall into the vast majority of people searching for businesses, probably the same way you get them–searching online.
As any small business owner will tell you, from real estate agents to plumbers, plastic surgeons to auto repair shops, your company’s visibility is a key component to success. A decade ago most people opened up the yellow pages and let their fingers do the walking to find products and services. Times are changing and today things are very different. Consumers young and old are becoming more and more Internet savvy, using the Internet as their primary source to find products and services. That is why it is so important for your company’s website to be in the right place on the Internet: the first page! If your company’s site is hidden on page 30 of the search engine (Yahoo, Excite, or Google) you are missing out on a huge percent of potential business. Potential customers will almost never see your company’s name at their most prone point to buy, and that will cause you to lose the business to a competitor.
Now, through a process called Search Engine Optimization, or “SEO” for short, you can be sure that your company’s website and contact information will be at the top or near the top of the first page search. SEO technology is now available to the masses and is a great way to jump-start your business and increase your bottom line.
The best part of SEO is that those potential customers are searching for exactly what they want, thus executing a perfect search directing them to your website when they are ready to buy. For example, if a person is looking for an auto repair shop in a specific town and your company fits the search criteria, they will be referred to your website and your phone will be ringing.
As Tom Anderson, CEO of NavGrp.NET, a leading SEO research and advertising company explains, “Search engine optimization is the easiest, and one of the least expensive ways to generate new business”. He also added, “The real beauty of this is that it is passive advertising. When people are ready to pull out their wallets for a service, they look for your company, and there you are, ready to make a sale! With SEO, we can drive extremely targeted leads to your business.”