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One of the great myths associated with the “American Dream” is that you need to have a four-year college degree to be successful. As the economy has shifted to the information age, with a greater reliance on technology and services, this belief applies...
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While there are many challenges, in terms of effectively selling a house, it must be recognized, most potential buyers, are only able to afford, buying a home, by taking advantage of acquiring a mortgage! We often discuss the need to assure, a potential buyer,...
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What are some of the common mistakes entrepreneurs make when starting out? Here is a list of ten more of the most common mistakes new entrepreneurs make when starting their business. Although mistakes made can be our greatest teacher, they can be time-consuming and...
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Whole house ventilation systems are a great way to improve indoor air quality and upgrade the performance of heating and air conditioning systems. Although this technology isn’t new, its importance for a healthy home has increased as energy efficient...
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The AdvertisingYou’ve probably seen them: six-wheel box vans with billboard-size ads on the sides, sometimes displaying a blown up picture of a white-toothed smiley-faced middle class woman on the phone, suggesting everything in life is better for her, now that...
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Maintenance Agreements are the lifeblood of the leading residential replacement HVAC companies. The first thing that has to happen to set up a Maintenance Agreement program is to create a culture that fosters the growth of the program. When all employees agree that...
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I have been involved in marketing and marketing research since I was a boy. My Father, Willis Duff, came out of the Media world having cut his teeth as a morning disc jockey when he was 13 years old and working his way to the top of one of the largest media companies...
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Unless you have an unlimited HVAC budget, chances are that you spend a great deal of time trying to keep comfort levels up while keeping energy costs down. This can seem like a never ending battle that only changes when the seasons do. Fortunately, there are things...
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With so many choices today to record your book, you’re left wondering, why the different costs, who is really the best company or individual to partner with on your next audio book recording and who is just plain charging too much? That’s a familiar...
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I get inquiries on a regular basis from people who are interested in “getting into the business” as they say, and they’re looking for training on how to perform the electrical troubleshooting and refrigeration system servicing tasks required of a...
