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SEO for HVAC

I am going to give you 10 SEO for HVAC techniques to use. I am not going to force you to listen to us or try to sell you anything. My name is Pablo. I worked as an SEO freelancer and scaled it into an agency. We worked with a handful of clients from anywhere and everywhere.


One of these clients ended up being an HVAC business called Cape Conditioning. See more about Cape Air Conditioning here. They do ducting, vents, AC, repair etc etc.


The point is. We learned a lot about the HVAC industry. Specifically how poor the SEO is. In the sense that no one does it well. The barrier to entry was so low. We quickly started crushing it for them. Bringing in over 30+ customers in the first 60 days.


See the last 30-day results for yourself...

HVAC client results

I hope this has grabbed your attention. Now let's hop into it.


10 HVAC SEO Tips to Grow Your Business


The Local 3-Pack: Where We Aimed

We focused first on Local SEO, aiming to get into the Google Local 3-Pack. This means when people searched for HVAC services, we wanted our business to be one of the top three Google shows. We used Google My Business to make this happen, making sure our business details were on other websites too, like Yelp and Facebook. This made it easier for people and Google to find us.


Being Consistent and Getting Good Reviews

Keeping our business name, address, and phone number the same everywhere online was key. We also worked hard to get good reviews because we knew they made a big difference in getting noticed and trusted by potential customers and Google.


2. Choosing the Right Words: Keywords

We spent a lot of time finding the right words that potential customers used when looking for HVAC services. It wasn't just about picking popular words, but the right ones that matched what people were searching for. Then, we made sure these words were in our website content.

Keyword Results

3. Making Content That Matters

With the right keywords, we created content that answered people's questions and helped them understand our services better. We made everything from blog posts to FAQs to help our website visitors find what they needed and trust us more.


4. Making Our Website Easy to Use

We made sure our website was easy to navigate and worked well. This means it loaded fast, looked good on phones and computers, and didn't have any broken parts. Google likes websites that work well, which helped us get noticed more.


5. Thinking About Phone Users

Since a lot of people use their phones to look things up, we made sure our website worked well on mobile devices too. This meant making sure our site looked good and was easy to use on a smaller screen.

Local client SEO results

6. Building a Good Reputation Online

We knew that what people said about us online mattered a lot. So, we paid attention to reviews, always trying to get positive ones and responding to them. This showed we cared about our customers and helped new people trust us.


7. Keeping an Eye on Our Progress

We regularly checked how well our SEO efforts were working. This meant looking at things like how many people visited our website and if they found us through Google. This helped us know what was working and what we needed to change.


8. Getting Listed Everywhere

We made sure our business was listed on important websites like Yelp and Bing Places. This helped more people find us and showed Google that we were a real and trustworthy business.

HVAC Listings


9. Using Special Web Tricks

We used something called structured data to make our website stand out in Google search results. This could show prices, services, or reviews right on Google, which made more people click on our website.


10. Using Social Media

Lastly, we used social media like Instagram, Twitter, and Facebook to talk more with people in our community. We shared tips, customer stories, and special offers. This helped us get noticed more and brought more people to our website.




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