Let’s talk about something every HVAC business owner should know: finding the right SEO keywords. It's simpler than you think. With the right words, your business can shine online. Let’s break it down, step by step.
Finding the Perfect Keywords for HVAC
Start with What You Know
Think about your services. Are you fixing air conditioners, installing heaters, or both? List down everything you offer. These are your first clues to finding great keywords.
Think Like Your Customer
Put yourself in your customer's shoes. What would you type into Google if your heater broke down? Maybe something like “heater repair near me” or “best HVAC service in [Your City]”. These are the golden phrases you want to focus on.
Use Keyword Tools
There are tools online that can help. Google Keyword Planner is a good start. It's free and easy. Type in your services and see what comes up. These tools show you what people are searching for and how often.
Local is Key
Remember, you're serving a local community. Include your city or region in your keywords. “HVAC services in Miami” is better than just “HVAC services”. It targets your actual customers.
Remember: Keyword strategy is the most important to have done before going into your SEO. By knowing which keywords we wanted to target, we brought in 14 new clients for Cape Air in the first 63 days. We predict this to double in the next 30 days.
SEO Tools for Finding HVAC Keywords
Often SEO tools range in simplicity, price and a few other variables. Here are some of the tools we use. Whether you have the budget or not, you can identify some top-performing HVAC keywords.
Free Tools
Google Keyword Planner
Great for beginners. It integrates with Google Ads but you can use it for basic keyword research too. Enter a service (like “HVAC repair”) and see related keyword ideas and their search volumes.
Ubersuggest
Offers limited free searches daily. Type in a competitor’s website and see what keywords they rank for. Also great for generating new keyword ideas.
Google Trends
Check the popularity of certain search terms over time. This can help you understand seasonal trends in HVAC services, like increased searches for “AC repair” in summer.
Paid Tools
Ahrefs
More advanced, with detailed insights. Great for deep-diving into keyword difficulty, search volume, and seeing what content ranks well in your niche.
SEMrush
Offers comprehensive features like keyword research, site audits, and competitor analysis. Ideal for crafting a robust SEO strategy.
Moz Pro
Known for its user-friendly interface. It’s a complete SEO toolset that helps with keyword research, site audits, and tracking search rankings.
Practical Tips for Using Keywords
Balance Between Broad and Specific
Mix broader terms like “HVAC services” with specific ones like “emergency AC repair in [Your City]”. This balances reach and relevance.
Include Keywords Naturally
Sprinkle keywords throughout your website content, but keep it natural. Avoid stuffing keywords where they don’t fit.
Optimize Your Google My Business Listing
Use relevant keywords in your business description. This boosts local SEO and helps appear in local search results.
Regularly Update Your Keyword List
SEO is dynamic. Regularly review and update your keywords based on trends, new services, or changes in customer behaviour.